The Evolution of Marketing Automation

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, companies have realized the importance of adopting marketing strategies from the beginning. Due to intense competition, marketing strategies were impregnated with technological innovations to evolve as modern marketing, which is now embedded in the customer’s life and affects it at an accelerated pace. Fortunately, from radio to the Internet to smartphones, today technology has revolutionized the ways in which marketers can reach their potential…

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